Yves Rocher

Une Cosmétique Unique.

Yves Rocher : N°1 Beauty Care* in France

60 years of committed beauty

In 1959, in the attic of his family home in La Gacilly in Brittany, Mr. Yves Rocher created the Botanical Beauty, an innovative beauty concept that draws its ingredients from nature and combines them with the best of science.

Sixty years have since passed: everything has changed, yet nothing has changed. Our values and beliefs are the same, and we will continue to do what we have always done: reveal women’s beauty without outshining the planet.

® Registered trademark by Yves Rocher

Our homeland: the Botanical Beauty Valley®

We drew the foundations of the “slow life” lifestyle in our own roots, where everything began: on our lands in La Gacilly, in Brittany. It is there, in the heart of the “Botanical Beauty Valley”, that our story was born. A place that embodies our life philosophy. A land where we cultivate a certain idea of well-being and recovered harmony. A community that advocates for a different Beauty brand, far from the prevailing conventions.

A brand committed for the beauty of women and the planet

Our beauty makes no compromise.

For women, it’s quality and efficiency: inside and out. Our botanical products are affordable, efficient and respectful.

For others, it’s acting beautifully everyday in a benevolent and cheerful way.

For the planet, it’s doing the best we can: little by little, big beautiful things can happen.

We respect and protect the environment through sustainable commitments in our production, eco-friendly packaging and responsible partnerships around the world.

The Yves Rocher brand is the main sponsor of the Yves Rocher Foundation, which is committed to giving back to nature part of what we owe it and investing in the future of biodiversity.

At Yves Rocher, we give women a voice…

I’m not just a skin type.

I believe beauty comes from the choices that I make. Inside and out.

I’m not for big promises.

Beauty products should be effective, fun and have a clear conscience. They can be vegan, and still knocks your socks off.

I do want to reduce that annoying wrinkle today, but with the most natural products that is possible to protect my skin tomorrow.

Beauty should not be about compromise.

I’m into true beauty. The one that comes from how you acts: healthy, friendly, conscious and generous.

Je suis pour une beauté authentique, en accord avec ma vie : naturelle, humaine, responsable et généreuse.

And yes! I’m still unstoppable with my red lipstick on.

I support people who make beautiful things.

I want to be more than beautiful; I want to be a beautiful person.

A chain of experts unique in the world

The power of plants is infinite and their potential for the experts at Yves Rocher is unlimited. They explore the Genius of plants and use its diversity to find an answer to the skin’s every need. They discover new botanical actives and develop exclusive ingredients.  They create innovative products that are beneficial for the skin.

Study, decipher, grow, extract, formulate: each expert has his specialty and know-how to find the most powerful actives.

Study

Ethnobotanists,  Botanists,  Bio-Prospectors. The Iceplant or Life plant found in the desert areas of Southern Africa.

Decipher

Researchers, Analysts,  Phytologists,  Biologists. the Genius of adaptation of the Iceplant and its ability to multiply its genetic capital  (polypoïdy).

Grow

Agronomists, Plant suppliers, Farmers. The Iceplant from La Gacilly, Brittany: its growth is closely followed, its culture controlled and its harvest begun at its strongest potential.

Extract

Phyto-chemists, Engineers,  Developers. All the power of the freshly harvested botanical active, thanks to a procedure that is exclusive and patented by our Experts: the enzymatic cryoextraction.

Formulate

Formulators, Pharmacists,  Galenic experts. Very natural melting textures, enriched with the really powerful N.A.T. extract of the Iceplant.

We take action beyond our business by accompanying the Yves Rocher Foundation plant trees to preserve biodiversity and supporting the fight of women committed to protecting the environment.

Plant for the planet Already more than 85 million trees planted in 30 countries with 30 NGO, for over 12 ans

Terre de Femmes430 women supported in 50 countries for over 18 years.
What lies ahead in 2020? We are continuing to support the ambitions of the Yves Rocher Foundation, under the aegis of Institut de France, with the goal of planting 100 million trees & honoring women who are changing the world by supporting the “Terre de Femmes” award.
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