Happiness is your colour

Flormar was founded in the 1950’s in Milan, the art and fashion capital of Italy. The brand has since moved to Istanbul, a dynamic city that celebrates the union of Europe & Asia which has made us today’s dynamic make-up brand.

  • Vibrant harmonies and
    intense make-up
  • High colour
  • Your most colourful
    best friend
  • For the eyes, nails, face and lips … Flormar offers a range of colors, effects and incredible sensations. For all styles, for all skin types and for all make-up needs.
  • More than 3,000 shades are developed each year making Flormar a trusted brand of reference in the world of makeup.
  • Flormar colors assert themselves in-line with fashion and trends. The brand’s dynamic innovation and incredible collections offer everyone the opportunity to reveal themselves differently, at a very
    affordable price.

We are always there for our customers, as their most colorful best friend.


Flormar holds a unique business model. We are presenting the products of which we are fully in control as the producer. We innovate fast, flexible to local needs and accessible for all markets.

  • We don’t test our products on animals
  • Internationally certified: ISO 9001,GMP, Halal
    • Strictly audited through Bureau Veritas
    • Ground breaking novelties development: 8 months on average
    • 1/3 of the assortment renewed each year
    • Fully automated production
    • Pioneering position on performance & quality