The recycled plastic revolution!

For the Yves Rocher Brand, beauty is never frivolous. As it is essential in the lives of women and men, we want it to be aware, thoughtful and committed.

5 years ahead of the European directive.

While a European directive requires, by 2025, the use of 30% recycled plastic in the bottles sold, 5 years ahead of the 2025 deadline, we have been working to ensure that, today, all of the bottles leaving our factories are made of 100% recycled and recyclable PET for a cleaner world.

This does not concern plastic for service caps, labels and pumps for which we continue to work on integrating recycled plastic. The bottles of our nail polish removers which are not currently made of PET for compatibility reasons are still recyclable and we are working on alternatives. Finally, the 2020 Christmas Range’s bottles, whose production was launched prior to the implementation of this measure, contain 25% recycled PET.

Nothing is lost, everything can be transformed.

Even more eco-designed packaging

These bottles will improve the green rankings of our hair care range. These new ones are coming soon and you won’t be able to miss them! They will be recognizable by the color of their packaging, slightly greyer but so much «Greener*»!

We wanted to share our pride in being a sustainable player. However, we are aware that there is still a lot to do and we are not afraid to roll up our sleeves to do more and better.

*ecological

Eco-design, a necessity for results at the heart of our business.

We produce around 135 million bottles per year. According to our 2020 sales estimates, this means that the Brand will avoid, thanks to this innovation, around 2,700 tonnes of virgin plastic!

By 2025, our goal is to reduce our packaging to the bare essentials as much as possible.

With this conviction, we are always advancing in line with our values, protecting the environment and living things, in order to limit our environmental footprint. “Our goal is not to be the best company in the world, but the best company for the world.” This message hammered home by Bris Rocher, Chairman and CEO, sums up the DNA and commitment of the Brand.

Possible thanks to you!

Think about it, every time you put your bottles and packagings in the appropriate recycling bins you are helping to give it a second life because it is this material that we use to make our bottles. All this is therefore possible thanks to you, so we say thank you and above all continue! Choosing 100% recycled * and recyclable PET means taking part in the circular, sustainable and responsible economy.

We are counting on you to follow the movement!

* Since October 2020, 100% of the bottles that leave our factories are made of 100% recycled and recyclable Polyethylene Terephthalate (PET), with the exception of service capsules, labels and pumps.

At the forefront of sustainable development

In the wake of Mr. Yves Rocher, our founder, pioneer, visionary and avant-garde ecologist, our Brand took up environmental issues very early on. For this concern, plastic is a major subject for our company, which has paid particular attention to the eco-design of our packaging for many years.

In 2006, ten years before they were banned, the Yves Rocher Brand took the pioneering decision to remove plastic bags from its stores.

In 2009, the Brand launched its first products using 25% recycled PET.